On one hand these are simple machines. On the other they require a thoroughly professional approach. It might be 'just the forklift', but the reality is the forklift you have is an integral aspect of your operations, without which your business would not be the same.
Forklifts are often under-rated or pretty much ignored. Don't be that business. Treat your forklift with care and use it with diligence and it will make your operation more productive, profitable and scalable. Treat it as vital equipment and it will not let you down or be part of a problem. Give your forklift scant regard and it will be expensive to own and operate, and it'll be less efficient in your workflow than you actually need.
Most importantly, the chances are that if you aren't managing the forklift and its use well, one day someone might not finish working their day unscathed. Working with and around forklifts is one of the most common scenes of serious workplace injury and fatality. Don't be that business. Get people home safely every day from your site.
So - forthwith, get a very good grasp of these key points: